Category Archives: Sylvania Trader

Sylvania Trader Facebook prize winners announced!


Thanks to everyone who continues to like the new Sylvania Trader Facebook page! The winners from our promo last month are as follows:

Brian Thomas - Beechboro WA
Michael Anderson - Morphett Vale SA
Kylie White – Warwick QLD
Aaron Mackrell – Wesley Vale TAS
Bruce Harrison – Somers VIC

Congratulations you lot, your goodies are on their way!

To keep up with all of the Sylvania Trader news, click here to check out the Facebook Page – don’t forget to hit the thumbs up!

Regional Spotlight – Riverina & ACT

Scott & Noel Paech from Lavington, getting amongst the Cougars.

Scott & Noel Paech from Lavington, getting amongst the Cougars.

The Tribe has a strong membership base in the Riverina and ACT areas. Together with our wholesaler partners, from Deniliquin to Echuca, Queanbeayan to Cooma, the teams in Albury and Canberra have you covered for all your lighting and electrical accessories needs.

Scott and Noel Paech are two great supporters of the Tribe. Now retired, Noel was a loyal supporter of Robert Gerard, and now Scott is following in his Dad’s footsteps, running an electrical contracting business in Albury and trying out the new Cougar range from Sylvania Trader.

There have been some great events in the Albury area recently including bowling nights, van washes and golf days – and there’s plenty more to come!

If you’re based in this area and are keen to check out any Pierlite, Crompton or Sylvania Trader gear, your local contacts are below.

Riverina – Peter Copley 0423 880 900; email: peter [dot] copley [at] gerardlighting [dot] com [dot] au

ACT – Shane Kelly 0400 776 896; email: skelly [at] gerardlighting [dot] com [dot] au

Nowhere near the ACT & Riverina? Keep an eye out for more updates in your area soon!

ABB and Sylvania Trade Supplies join forces

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ABB Australia and Sylvania Trade Supplies are delighted to announce that from 1 July, 2014, Sylvania Trade Supplies will be the ‘No.1 Distributor’ of ABB Low Voltage Products to the Australian Electrical Wholesale Industry.

ABB and Sylvania Trade Supplies have joined forces to grow our respective businesses with our electrical wholesaler partners. A perfect partnership combining outstanding ABB Low Voltage Products which have a long, proud and successful global track record, with a growing business in Sylvania Trade Supplies equipped with a strong sales team in each State driving an already established lamp business, new electrical accessories offer and an ongoing aggressive product road map with enormous potential – 100% focussed on the Trade.

Sylvania Trade Supplies’ mission is to grow ABB’s market share and customer experience through the Australian Electrical Wholesaler, in particular, in the areas of Low Voltage Products (please visit with all products available for the Trade.

Damien Petticrew – Local Division Manager Low Voltage Products (Australia) is excited by the new distribution partnership. “We at ABB are proud to announce today our partnership with Sylvania Trade Supplies for the distribution of ABB Low Voltage products to the wholesale market in Australia. The Gerard name is renowned for manufacturing and supplying superior quality electrical products in the Australian market and I feel, with the addition of the ABB range of Low Voltage Products, we now have a company in Australia that can service the trade’s entire needs. Sylvania Trade Supplies is a growing business that shares our vision of where we want the ABB brand to go in the Australian electrical wholesale market. This is a logical fit for ABB and one where both businesses will benefit from each other’s expertise”

Simon Gerard – Gerard Lighting Managing Director and Chief Executive is just as bullish about what this means for the arrival of Sylvania Trade Supplies. ‘We have a mature and successful trade lamp business, an evolving electrical accessories offer with an aggressive product road map of animals as part of the Great Migration and to now be partnering up with a global leader such as ABB in this category is truly exciting.

ABB has a magnificent suite of products and a powerful global brand and we are determined to take their brand with ours to more customers in the Australian market and they will be fully integrated into our marketing program. With a major focus on the low voltage range of products to be warehoused, distributed and sold by Sylvania Trade Supplies this partnership positions Sylvania Trade Supplies with even more credibility and shows that our growth will not only be organic through our own new product ranges but also through strategic alliances with likeminded organisations. We have a proven track record in distribution of major brands and we look forward to the journey with ABB’.

Immediately following this announcement a considerable amount of work begins in the front and back offices of both businesses in terms of individual meetings with our wholesale partners on commercial arrangements, preparation of stock and systems and a host of other factors to make for a seamless business model and transition for our customers.

We look forward to issuing further updates to the market in the lead up to our 1 July, 2014 launch.

Kind Regards,
The Gerard Lighting and Sylvania Trader Teams.

For more information, go to

Building a cracking team at Sylvania Trader, Victoria

Sylvania Trader Victoria is delighted to announce the new additions to the Victorian Team, adding over 50 years of experience to service our valued Pygmys & Tribe Members.

WALLACE FINALSally Wallace (aka Super Sal) joins the Trader team on the 13th of January 2014.  Sally brings 22 years of experience servicing the Electrical Industry in Victoria Contactors & Wholesalers, Sally has a vast knowledge of Lighting & Lamp experience & is IES qualified.



TESTRO FINALScott Testro (aka Iron Guts) joins the Trader team on the 15th of January 2014.  Scott brings over 20 years of experience servicing the Electrical Industry in Victoria with Contractors, Wholesalers & Builders.  Scott is a qualified Electrician with a diverse knowledge of electrical & lighting requirements.



HADLOW FINALGavin Hadlow (we don’t have a nickname for Gavin yet!) joins the Trader team early February.  Gavin brings 10 years of experience servicing Electrical Contractors & Wholesalers in the Victorian market.  Gavin has a vast knowledge of Lighting & Lamp experience & is IES qualified.



We are thrilled to have these guys as part of the developing the Sylvania Trader Team to assist you with your business.  We look forward to your involvement during an exciting 2014 as the Great Migration makes more noise.

For more information check out the Sylvania Trader website.

Contributor: Matt Powell, Regional General Manager Vic & Tas, Sylvania Trader