ABB Australia and Sylvania Trade Supplies are delighted to announce that from 1 July, 2014, Sylvania Trade Supplies will be the ‘No.1 Distributor’ of ABB Low Voltage Products to the Australian Electrical Wholesale Industry.
ABB and Sylvania Trade Supplies have joined forces to grow our respective businesses with our electrical wholesaler partners. A perfect partnership combining outstanding ABB Low Voltage Products which have a long, proud and successful global track record, with a growing business in Sylvania Trade Supplies equipped with a strong sales team in each State driving an already established lamp business, new electrical accessories offer and an ongoing aggressive product road map with enormous potential – 100% focussed on the Trade.
Sylvania Trade Supplies’ mission is to grow ABB’s market share and customer experience through the Australian Electrical Wholesaler, in particular, in the areas of Low Voltage Products (please visit www.abbaustralia.com.au) with all products available for the Trade.
Damien Petticrew – Local Division Manager Low Voltage Products (Australia) is excited by the new distribution partnership. “We at ABB are proud to announce today our partnership with Sylvania Trade Supplies for the distribution of ABB Low Voltage products to the wholesale market in Australia. The Gerard name is renowned for manufacturing and supplying superior quality electrical products in the Australian market and I feel, with the addition of the ABB range of Low Voltage Products, we now have a company in Australia that can service the trade’s entire needs. Sylvania Trade Supplies is a growing business that shares our vision of where we want the ABB brand to go in the Australian electrical wholesale market. This is a logical fit for ABB and one where both businesses will benefit from each other’s expertise”
Simon Gerard – Gerard Lighting Managing Director and Chief Executive is just as bullish about what this means for the arrival of Sylvania Trade Supplies. ‘We have a mature and successful trade lamp business, an evolving electrical accessories offer with an aggressive product road map of animals as part of the Great Migration and to now be partnering up with a global leader such as ABB in this category is truly exciting.
ABB has a magnificent suite of products and a powerful global brand and we are determined to take their brand with ours to more customers in the Australian market and they will be fully integrated into our marketing program. With a major focus on the low voltage range of products to be warehoused, distributed and sold by Sylvania Trade Supplies this partnership positions Sylvania Trade Supplies with even more credibility and shows that our growth will not only be organic through our own new product ranges but also through strategic alliances with likeminded organisations. We have a proven track record in distribution of major brands and we look forward to the journey with ABB’.
Immediately following this announcement a considerable amount of work begins in the front and back offices of both businesses in terms of individual meetings with our wholesale partners on commercial arrangements, preparation of stock and systems and a host of other factors to make for a seamless business model and transition for our customers.
We look forward to issuing further updates to the market in the lead up to our 1 July, 2014 launch.
The Gerard Lighting and Sylvania Trader Teams.
For more information, go to www.syltrader.com.au